The Marketing Course provides a comprehensive and practical understanding of modern marketing strategies. Participants will learn how to analyze markets, study competitors, and identify target audiences, as well as how to build and manage effective marketing plans.
It is ideal for individuals looking to develop their skills in marketing, sales, or business management.
Course Description
Join the 1000+ Student with InnerWin
Course Objectives
Understand what is marketing
developing concrete marketing plan
build your own brand
increase your brand equity
learn how to develop professional advertising plan
learn secrets of concrete successful campaigns
Course Beneficiaries
Business owners and Entrepreneurs
Marketing managers
Sales professionals
Product managers
Small business owners
Brand managers
Entrepreneurs and small business owners
Product managers
Designers and creative
Sales professionals
Advertising and communication managers
7000 L.E
36 Hours
12 Lecture
Course Outline
Introduction
value proposition concept
plc concept
marketing philosophies
marketing research
how to select your
customers segmentation
targeting
competitive advantage
marketing mix
product strategies
pricing policy
pricing strategies
distribution channels
IMC what is branding
brand equity
branding strategies
corporate identity
brand dynamic pyramids
brand resonance pyramid